Panel
Ⅳ: International Layout Strategy of Intellectual Property of Enterprises under
the New Situation-The 2019 Annual Meeting of Alliance of
Global Intellectual Property Service (AGIPS)
口By Liu
Shujun, China IP
On November 5, 2018, the first China International Import Expo was
held in Shanghai. President Xi Jinping attended the
opening ceremony and delivered a keynote speech entitled "Building an Innovative and
Inclusive Open World Economy Together". President Xi stressed that China's
economic development in the past 40 years has been achieved under the open
conditions, and that China's future high-quality economic development must also
be carried out under the open conditions. China is encouraging enterprises to
"going out", however, enterprises are facing a series of problems in
the field of intellectual property in the process of "going out". In the new situation, it is a hot
topic in the field of intellectual property to carry out a reasonable
international layout of intellectual property of enterprises in order to avoid
obstacles in the process of "going out".
At the 9th China IP Internatinal Annual Forum and 2019 Annual Conference of In-House
IP Managers in China, a
special sub-forum was set up to invite academic, judicial and
business people to come together to discuss in depth under the theme of "International
Layout Strategy of Intellectual Property of Enterprises under the New Situation". The sub-forum was chaired by Tommy
Zhang, President and Editor-in-Chief of China IP Magazine, and keynote speeches were made by Andy Y.Sun, Executive
Director of Asia Pacific Legal Institute, Liang Zhiwen, Patent Agent of
Innotrack Intellectual Property Law Firm, Chen Yang, Judge of Shenzhen IP
Tribunal, Rachel Huang, General Manager & Executive Partner of Ifuture Intellectual Property Consulting(Shanghai) Co.,
LTD., and Ren Chuanxia, Director of Intellectual Property Department of Hanvon Technology.
Tommy Zhang said that the significance and role of establishment of Alliance of Global Intellectual Property
Service (AGIPS) lie in a sharing platform for cross-border communication
to achieve the goal of win-win cooperation.
In the keynote speech entitled "High Value Patent and
Intellectual Property Operation", Andy Y.Sun believed that technologies, products and
brands are the "high value" that enterprises should attach importance
to. In the speech entitled
"Overseas Intellectual Property Risks and Countermeasures", Liang
Zhiwen illustrated the trend of intellectual property of overseas businesses
and the risk coping strategies, from a commercial perspective, by taking Europe
and US as examples. When referring to the "Rules of Evidence in
Intellectual Property Litigation", Judge Chen Yang said that in the daily
intellectual property litigation, we should attach importance to five
principles, namely, the rule of claimer to provide evidence, the rule of
superior evidence, the rule of presumption of evidence, the rule of exclusion
of illegal evidence, and the rule of comprehensive and objective examination of
evidence. Rachel Huang under the theme
of "Enterprise Fine Intellectual Property Risk Management", discussed
from three perspectives: the regional characteristics of patent system, the commonness of fine patent regional layout risk management, and the practical points of fine patent regional layout risk management,. Ren Chuanxia expounded the
importance of intellectual property to enterprise development and market, under the theme
of “The Strategy of
Cultivation, Identification and International Layout of High-Value Intellectual
Property of Enterprises” by taking the 20-year development course of Hanvon Technology as an example.
After the keynote speeches, an interactive question and
answer was made between the audience and the speakers. The content of this sub-forum is
unanimously praised by the audience. We believe that it will inspire enterprises
to develop the international layout of intellectual property under the new
situation.
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